Engaging with the media: Essential skills for successful interviews | AAAS SciLine Training

Scientists are often wary of speaking with the media because of concerns about being misquoted, misunderstood, or otherwise contributing to misinformation. And while expert sources don’t control the final outcome of a news story, there are strategies to maximize the chances that any story they help with contains accurate scientific information and context.

In 45-minutes of presentation and 15-minutes of Q&A, this webinar will guide you through working with the media when public discourse may feel hostile toward science. Topics covered include:

• What you need to know about how journalists work;
• Deciding whether to do a specific interview;
• Preparing your talking points;
• Combating misinformation;
• Getting out of uncomfortable interview situations; and
• Increasing the odds that a story you’re featured in is accurate.